Journalism 255: Marketing the Broadcast Media

Gives students detailed understanding of sales, marketing, and research at broadcast radio and television stations. Explores the role of advertising agencies and new technologies such as the internet in broadcasting. RECOMMEND: JOURN 150 or JOURN 152.

Satisfies a humanities/fine arts/English requirement for AA degree.

Offered exclusively during spring quarter.

Required course for the Broadcasting Associate in Pre-Professional degree

3 Credits